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Updated: Jul 17, 2026
Business Analytics
This course offers a practical, industry-relevant introduction to business analytics, covering everything from foundational metrics to strategic decision-making. It equips participants with the skills to build spreadsheet models, apply statistical reasoning, and use data to…
Duration
8h
Lectures
24
Language
English
Level
beginner
Course Curriculum
Lessons
6 items
Chapter 1: What Is Business Analytics? Distinguishing from Data Analytics & BI
Business Analytics is the process of using data, statistical methods, predictive techniques, and analytical t…
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Chapter 2: Types of Business Analytics in Practice
Business Analytics helps organizations transform data into meaningful insights that support better decision-m…
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Chapter 3: Business Metrics & KPIs
Business success depends on making informed decisions based on reliable information. To understand whether a…
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Chapter 4: Data-Driven Decision-Making Frameworks
Chapter 4: Data-Driven Decision-Making Frameworks In today's business environment, organizations generate eno…
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Chapter 5: Data Sources & Business Information Systems
Modern organizations generate and store large amounts of data through many different business systems. Sales…
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Assignment
MODULE 1 ASSIGNMENT Choose a business and identify five KPIs it should track, explaining how each connects t…
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Quizzes
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Lessons
6 items
Chapter 1: Spreadsheet Modeling for Business Analysis
Spreadsheet modeling is one of the most important skills in modern business analysis because it helps organiz…
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Chapter 2: Financial Analysis Fundamentals
Financial analysis is the process of evaluating a company's financial information to understand its performan…
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Chapter 3: Statistical Analysis for Business Decisions
Statistical analysis is one of the most valuable tools for modern business decision-making because it enables…
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Chapter 4: Forecasting & Trend Analysis
Forecasting and trend analysis are among the most valuable techniques in business analytics because they help…
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Chapter 5: Data Visualization & Business Dashboards
Data visualization is the process of presenting data in graphical and visual formats so that business users c…
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Assignment
MODULE 2 ASSIGNMENT Build a simple spreadsheet model with clearly separated assumptions and calculations for…
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Quizzes
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Lessons
6 items
Chapter 1: Marketing & Customer Analytics
Marketing and Customer Analytics is one of the most important areas of modern business analytics because it e…
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Chapter 2: Operations & Supply Chain Analytics
Operations and Supply Chain Analytics is one of the most important applications of business analytics because…
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Chapter 3: Human Resources & Workforce Analytics
Human Resources (HR) and Workforce Analytics is one of the fastest-growing fields in business analytics becau…
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Chapter 4: Financial Planning & Business Analytics
Financial Planning and Business Analytics is one of the most important functions within modern organizations…
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Chapter 5: Risk Analysis & Scenario Planning
Risk Analysis and Scenario Planning are essential components of modern business management because every orga…
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Assignment
MODULE 3 ASSIGNMENT Select one business function (marketing, operations, HR, finance, or risk) and outline a…
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Quizzes
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Lessons
6 items
Chapter 1: Business Case Development & ROI Analysis
Business organizations regularly face decisions about whether to invest in new projects, technologies, produc…
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Chapter 2: Presenting Analytics to Executives & Stakeholders
Presenting analytical findings effectively is one of the most valuable skills for business analysts, data ana…
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Chapter 3: Building a Data-Driven Culture in Organizations
In today's digital economy, data has become one of the most valuable organizational assets. Every business ge…
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Chapter 4: Business Analytics Careers & Skill Roadmap
Business Analytics has become one of the fastest-growing and most valuable career fields in today's data-driv…
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Chapter 5: Capstone: Business Analytics Strategy Project
The Capstone Business Analytics Strategy Project serves as the final and most comprehensive component of the…
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Assignment
MODULE 4 ASSIGNMENT Submit a one-page business case for a proposed initiative of your choice, including esti…
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Quizzes
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Final Assessment
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More Details
Course Overview
Full Course Description and Learning Context
This course offers a practical, industry-relevant introduction to business analytics, covering everything from foundational metrics to strategic decision-making. It equips participants with the skills to build spreadsheet models, apply statistical reasoning, and use data to inform decisions across marketing, finance, HR, and operations. Graduates will learn to build compelling business cases and present analytics persuasively to influence organizational outcomes. It is designed for aspiring analysts, managers, and professionals looking to strengthen their data-informed decision-making capabilities.
Duration
8h
What You’ll Learn
Understand business analytics and select KPIs meaningfully connected to strategic goals.
Build spreadsheet models and apply core financial analysis and forecasting techniques.
Apply statistical reasoning to business decisions while avoiding common interpretation pitfalls.
Use analytics to inform marketing, operations, HR, financial planning, and risk decisions.
Target Audience
Aspiring business analysts seeking a structured, practical introduction to the field.
Managers and business professionals who want to strengthen data-informed decision-making.
Finance, operations, marketing, and HR professionals applying analytics within their function.
Students and career-changers preparing for entry-level business analyst or strategy roles.
Materials Included
4 Modules
19 Chapters
1 Final Assessment
Requirements / Instructions
Learners should have a basic understanding of business concepts.
Access to spreadsheet software is required for practical assignments.
Achieve a minimum score of 80% on the final assessment to pass the course.
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