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Updated: Jul 15, 2026
Digital Marketing
This course provides a practical introduction to digital marketing, covering core concepts, essential channels, and real-world strategies. Learners will gain hands-on skills in SEO, social media, content marketing, paid advertising, email marketing, and analytics, enabling…
Duration
8h
Lectures
24
Language
English
Level
beginner
Course Curriculum
Lessons
6 items
Chapter 1: The Digital Marketing Landscape
Here's the detailed content for Chapter 1: The Digital Marketing Landscape, written out in full below: Chapte…
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Chapter 2: Understanding the Customer Journey & Buyer Personas
Chapter 2: Understanding the Customer Journey & Buyer Personas Introduction Before a marketer can write a…
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Chapter 3: Building a Digital Marketing Strategy & SMART Goals
Introduction A marketing strategy without clear goals is just a list of activities — posting on social media,…
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Chapter 4: Branding and Positioning in the Digital Age
Chapter 4: Branding and Positioning in the Digital Age Introduction In the pre-digital era, a brand mostly ha…
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Chapter 5: Legal, Ethical & Privacy Considerations
Introduction Marketing doesn't operate in a legal vacuum. Every email sent, every cookie tracked, every influ…
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Assignment
MODULE 1 ASSIGNMENT Select a real or fictional brand and complete the following tasks: Create one detailed b…
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Quizzes
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Lessons
6 items
Chapter 1: Content Marketing Strategy & Storytelling
Introduction Content marketing is built on a simple but often misunderstood premise: instead of interrupting…
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Chapter 2: Social Media Marketing Platforms & Best Practices
Introduction A common early mistake in social media marketing is treating every platform the same way — writi…
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Chapter 3: Influencer Marketing & Partnerships
Introduction Influencer marketing works on a simple premise: people trust recommendations from individuals th…
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Chapter 4: Community Management & Engagement
Introduction A lot of brands treat social media as a broadcasting channel — post content, move on, repeat. Bu…
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Chapter 5: Content Calendars & Campaign Planning
Introduction Everything covered so far in this module — content strategy, platform adaptation, influencer par…
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Assignment
MODULE 2 ASSIGNMENT Build a two-week content calendar for a chosen brand, including at least one platform-spe…
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Quizzes
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Lessons
6 items
Chapter 1: SEO Fundamentals: On-Page, Off-Page & Technical
Chapter 1: SEO Fundamentals: On-Page, Off-Page & Technical Introduction Search engine optimization is oft…
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Chapter 2: Keyword Research & Content Optimization
Introduction Keyword research is often treated as a simple exercise: find words with high search volume, spri…
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Chapter 3: Pay-Per-Click Advertising (Search Ads)
Introduction Unlike SEO, which builds visibility organically over time, pay-per-click (PPC) search advertisin…
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Chapter 4: Social Media Advertising
Introduction Unlike search ads, which target people actively searching for something, social media advertisin…
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Chapter 5: Retargeting & Conversion Rate Optimization
Retargeting and Conversion Rate Optimization (CRO) are two essential components of digital marketing that hel…
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Assignment
MODULE 3 ASSIGNMENT Conduct keyword research for a chosen product category and draft a 3-ad-group PPC campai…
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Quizzes
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Lessons
6 items
Chapter 1: Email Marketing & Marketing Automation
Email marketing is one of the most effective and cost-efficient digital marketing channels for building stron…
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Chapter 2: Web Analytics & Measurement Fundamentals
Web Analytics & Measurement Fundamentals is one of the most important areas of digital marketing because…
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Chapter 3: Marketing Metrics, ROI & Attribution
Marketing is not only about creating advertisements or generating website traffic; it is also about measuring…
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Chapter 4: Growth Hacking & A/B Testing
Growth Hacking is a modern marketing approach that focuses on achieving rapid and sustainable business growth…
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Chapter 5: Capstone: Building a Digital Marketing Strategy Plan
The final chapter of this course serves as the Capstone Project, where learners bring together all the knowle…
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Assignment
MODULE 4 ASSIGNMENT Submit a one-page marketing dashboard mock-up identifying the five KPIs you would track…
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Quizzes
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Quizzes
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Final Assessment
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More Details
Course Overview
Full Course Description and Learning Context
This course provides a practical introduction to digital marketing, covering core concepts, essential channels, and real-world strategies. Learners will gain hands-on skills in SEO, social media, content marketing, paid advertising, email marketing, and analytics, enabling them to create and execute effective digital marketing campaigns.
Duration
8h
What You’ll Learn
Understand the fundamentals of digital marketing and its key channels.
Build buyer personas and customer journey maps.
Create effective content and social media strategies.
Measure campaign performance using analytics and marketing metrics.
Develop a complete digital marketing strategy for a business.
Target Audience
Aspiring digital marketers.
Small business owners and entrepreneurs.
Students and fresh graduates.
Freelancers and content creators.
Materials Included
Practical assignments and quizzes.
Real-world case studies.
Requirements / Instructions
No prior marketing experience is required.
Basic computer and internet skills.
A laptop or desktop with internet access.
Willingness to complete assignments and practical exercises.
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