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Updated: Jul 12, 2026
Search Engine Optimization
This course provides a practical introduction to Search Engine Optimization (SEO), covering on-page, off-page, and technical SEO. Learners will understand how search engines work, perform keyword research, optimize websites, build quality backlinks, and measure SEO…
Duration
8h
Lectures
24
Language
English
Level
beginner
Course Curriculum
Lessons
6 items
Chapter 1: What Is SEO? How Search Engines Work
Search Engine Optimization (SEO) is the process of improving a website so that it appears higher in the organ…
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Chapter 2: Search Intent & Keyword Research
Search Engine Optimization (SEO) is not only about ranking a website higher in search results—it is also abou…
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Chapter 3: On-Page SEO Fundamentals
On-Page SEO refers to the process of optimizing the content and HTML elements of individual web pages so they…
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Chapter 4: Technical SEO Basics
Technical SEO refers to the process of optimizing a website's technical infrastructure so that search engines…
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Chapter 5: Local SEO Fundamentals
Local SEO (Local Search Engine Optimization) is the process of optimizing a business's online presence so it…
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Assignment
Choose a business and conduct keyword research identifying five target keywords, classifying each by search i…
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Quizzes
0 items
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Lessons
6 items
Chapter 1: Content Strategy for SEO
Content Strategy for SEO is the process of planning, creating, organizing, and managing website content so th…
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Chapter 2: Title Tags, Meta Descriptions & Header Structure
Title tags, meta descriptions, and header tags are some of the most important elements of On-Page SEO. They h…
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Chapter 3: Internal Linking & Site Architecture
Internal Linking and Site Architecture are essential components of a successful SEO strategy. While creating…
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Chapter 4: Image & Multimedia SEO
Image and Multimedia SEO is the process of optimizing images, videos, audio files, and other multimedia eleme…
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Chapter 5: E-E-A-T & Content Quality Signals
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by G…
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Assignment
Assignment: Select an existing page from any site and rewrite its title tag, meta description, and header str…
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Quizzes
0 items
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Lessons
6 items
Chapter 1: Link Building Fundamentals
Link Building is one of the most important aspects of Off-Page SEO. It is the process of acquiring hyperlinks…
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Chapter 2: Backlink Quality & Outreach Strategies
Backlinks are one of the strongest signals that search engines use to evaluate a website's authority and trus…
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Chapter 3: Social Signals & Brand Mentions
Social Signals and Brand Mentions are important aspects of a website's overall online presence and Off-Page S…
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Chapter 4: Competitor Analysis & Gap Research
Competitor Analysis and Gap Research are important parts of a successful SEO strategy. Instead of simply copy…
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Chapter 5: Avoiding Penalties & Black-Hat SEO Risks
Search engines aim to provide users with the most relevant, helpful, and trustworthy content. To maintain the…
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Assignment
MODULE 3 ASSIGNMENT Conduct a competitor gap analysis for a chosen business, identifying at least three cont…
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Quizzes
0 items
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Lessons
6 items
Chapter 1: SEO Analytics & Tools
SEO does not end after optimizing a website. To determine whether SEO strategies are actually producing resul…
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Chapter 2: Rank Tracking & KPI Reporting
SEO is a continuous process that requires regular monitoring and measurement to determine whether optimizatio…
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Chapter 3: Technical SEO Audits
A Technical SEO Audit is a systematic process of examining a website's technical health to identify issues th…
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Chapter 4: SEO for E-Commerce & Enterprise Sites
E-commerce and enterprise websites are often much larger and more complex than standard websites. They may co…
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Chapter 5: Capstone: Full SEO Strategy & Audit Project
The Capstone Project is the final stage of the SEO course, where learners apply everything they have learned…
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Assignment
MODULE 4 ASSIGNMENT Submit a one-page technical SEO audit summary for a chosen website, identifying at least…
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Quizzes
0 items
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Lessons
0 items
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Quizzes
1 item
Final Assessment
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More Details
Course Overview
Full Course Description and Learning Context
This course provides a practical introduction to Search Engine Optimization (SEO), covering on-page, off-page, and technical SEO. Learners will understand how search engines work, perform keyword research, optimize websites, build quality backlinks, and measure SEO performance. By the end of the course, they will be able to develop and execute an effective SEO strategy for improved organic search visibility.
Duration
8h
What You’ll Learn
Understand how search engines crawl, index, and rank websites.
Conduct effective keyword research and search intent analysis.
Apply on-page and technical SEO best practices.
Build quality backlinks and improve website authority.
Target Audience
Aspiring SEO specialists.
Digital marketers and content creators.
Small business owners and website managers.
Materials Included
Course videos
SEO checklists
Practical assignments
Case studies
Final Assessments
Requirements / Instructions
No prior SEO experience is required.
Basic computer and internet skills.
A laptop or desktop with internet access.
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