About Course

Marketing is often misunderstood as just “making ads” or “being on social media.” In this comprehensive course, we strip away the noise to look at the core mechanics of how businesses grow.

What Will You Learn?

  • The Core Framework: Understanding the "4 Ps" and how they apply to the modern world.
  • Customer Psychology: Why people actually buy and how to identify their deepest pain points.
  • Strategic Positioning: How to stand out in a crowded market even if you have a smaller budget.
  • The Marketing Funnel: How to turn a complete stranger into a loyal brand advocate.

Course Content

What Marketing Actually Is (And Isn’t)
Before we look at ads or social media, we have to define what we are actually doing. This lesson breaks down the difference between "Selling" and "Marketing" and introduces the concept of Value Exchange.

  • What Marketing Actually Is (And Isn’t)
  • Who Are You Talking To? (The Ideal Customer)
  • Standing Out (The Unique Value Proposition)

The Customer Journey & Funnels.
Most people won't buy the first time they see you. This lesson explains the "stages" of a relationship between a brand and a customer, often called a Funnel.

Marketing Channels: Where to Find Your Audience.
You can't be everywhere at once. This lesson explains the two main ways to reach people paying with time (Organic) or paying with money (Paid) and how to choose the right one for your business.

Testing & Analytics (Data-Driven Growth).
Marketing isn't guessing; it's testing. This lesson teaches you the three most important "North Star" metrics you need to track to ensure your business is actually making a profit.

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